Davler Media Acquires Metrosource Iconic LGBTQ Media Brand

Davler Media Group (DMG), an integrated marketing company, has acquired  Metrosource, the largest LGBTQ media publication serving the New York City and Los Angeles areas.

“The acquisition of this pioneering, 27-year old brand perfectly aligns with our newest objective: to become the leading media brand serving the LGBTQ community in New York and beyond,” says David L. Miller, Chief Executive Office of Davler Media Group.

“The addition of the talented Metrosource team will be a central asset to our expansion, into the LGBTQ market,” continues Miller. “Metrosource has been a true powerhouse for national advertisers targeting the lucrative LGBTQ market. Our reach and expertise will elevate Metrosource’s digital and events media.”

Founded in 1990, Metrosource was the first glossy publication targeted to the LGBTQ market. With unique coverage of subjects that interest the LGBTQ community, including arts and entertainment, events, gay-friendly travel, and the continuing global struggle for marriage equality, the magazine has become the largest circulating publication designed for the LGBTQ community in both the New York and Los Angeles markets and the second largest of such publication nationally.

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For the past three decades, Metrosource has been at the vanguard of the LGBTQ community as it reached unprecedented acceptance by mainstream society.

“I have always felt that we stood apart from our competitors, which is why we have remained so relevant throughout these exciting times of change,” explains Metrosource publisher Rob Davis, who originally founded the publication out of his apartment.

“At the time of our first issue, everything for the gay community was focused only on the gay ghetto: what was going on at gay bars or outraged political screeds related to gay issues,” continues Davis. “By expanding the scope of our coverage to include a wider definition of what is of interest to the gay community, we were able to attract the interest of national advertisers such as luxury cars or upscale travel destinations. At the same time, in our local pages, Metrosource also created a space for smaller companies who wanted to connect with the LGBTQ market in a sophisticated environment.”

“By combining our knowledge of and credibility with our community with Davler’s expertise in multi platform execution and events,” concludes Davis, “we are creating the most compelling environment for advertisers to tap into the $917 billion buying power of the LGBTQ community.”

“We are excited to become part of Davler Media, a company that has proven adept at connecting with and serving the needs of specific communities,” says Metrosource Editor-in-Chief Paul Hagen, who has been with the publication since 2002 and will continue to helm it at Davler. “We look forward to working with our new colleagues to provide even more for lesbian, gay, bi, trans and queer people – whether they want to be inspired by an interview with an openly gay celebrity, to find a doctor who knows how to speak to them sensitively and respectfully, or to fill their calendar with spectacular ways to celebrate Gay Pride.”

The new Davler-helmed Metrosource will debut with its June/July 2017 issue. Kim MacLeod of Regional Media Advisors of Norwalk, CT., served to negotiate the purchase on behalf of Metrosource.

 

 

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