New York, NY (January 13, 2006) - Davler Media Group LLC, a Manhattan publishing company, announced today that it has agreed to acquire four leading parenting newspapers from Family Communications LLC. The transaction brings together Davler’s City Guide Magazine, the leading tourist publication in New York City, and Manhattan Living Magazine, one of the most extensive listings resources for what’s happening in NYC, with Big Apple Parent, Brooklyn Parent, Westchester Parent and Queens Parent. This acquisition will make Davler Media Group the largest publisher of parenting publications in New York City.
“These new titles fit in perfectly with Davler’s strategy of publishing media that help readers make more educated purchase decisions. Similar to City Guide and Manhattan Living, these parenting publications offer timely editorial content, and are also leaders in providing news, tips and other helpful information. The advertising content is as important as the editorial because readers are looking to make immediate decisions.” said David Miller, president and CEO of Davler Media Group LLC. “We look forward to working with the new team to aggressively grow the brands.”
Big Apple Parent was launched in 1985 by Helen Freedman, following the success of the first NYC resource book, “Big Apple Baby.” Now Davler Media Group will publish the monthly newspaper, which offers New York City parents articles on the latest news in health care, education and childhood development, columns on cultural offerings, family vacations, and previews of just-released books, video, movies and software for kids. Each issue keeps readers up-to-date on local services, and includes detailed listings of events and family outings for every day of the month.
“We’re extremely excited about becoming part of Davler Media Group,” said Helen Freedman, founding editor of Big Apple Parent. “Davler is a leading player in niche publishing with a strong platform for our Parenting titles to flourish.”
In addition to Big Apple Parent, Davler will also publish Brooklyn Parent, Westchester Parent and Queens Parent, along with an annual resource directory. These four parenting titles currently distribute over 200,000 issues per month in the New York metropolitan area. Davler plans to increase the newspaper circulation, enhance its seminar activity, and develop and improve its Web site, www.parentsknow.com. The development of this Web site is aligned with Davler’s ongoing goal of creating online products that complement its publications and provide rich resources for readers.
“This acquisition allows Davler to expand its services to another targeted reader segment and offer advertisers a very efficient buy,” said Miller. “The strong economy and active family market present enormous growth potential for all of our properties.”
About Davler Media Group LLC
Davler Media Group was founded in 2004 by publishing entrepreneur David L. Miller, and Alta Communications, a leading private equity firm that specializes in media and communications.
Davler Media Group publishes 25-year old City Guide Magazine and Manhattan Living Magazine. City Guide Magazine is the largest visitor publication in New York City, distributing over 3,200,000 copies a year. Manhattan Living Magazine, launched in May 2005, introduces local residents to the unique, special and exciting activities that the city offers. Manhattan Living distributes almost 1,000,000 copies a year, and it is one of the most extensive resources for what’s happening in NYC.
Davler also developed and maintains one of the richest databases of activities and NYC visitor related institutions. The database powers Davler’s two Web sites, cityguideny.com and manhattanlivingmag.com
Contact: Lila Gerson
212-255-8455
lila@rosengrouppr.com
