In the News...
NYMetroParents Wins Eight Parenting Publications of America Awards
NEW YORK, NY (March 5, 2009) NYMetroParents, Davler Media Group's parenting division, took home eight awards at the 2009 annual Parenting Publications of America awards competition held in New Orleans. A panel of judges who have each had significant professional experience reviewed 1,020 entries to choose the winners in each category. This year saw the highest number of publications entered in the contest. "The purpose of the PPA awards competition is to encourage a high level of journalistic performance and service to communities by recognizing editorial excellence and outstanding visual presentation in parenting publications," said PPA Executive Director C. James Dowden.
PPA is a nonprofit national organization representing more than 120 parenting magazines and newspapers in the United States, Canada and Australia.
David L. Miller, publisher of NYMetroParents expressed, "We are ecstatic about winning 8 awards at PPA. This is a testament to our editorial and publishing team, clearly the strongest in the metropolitan NY area if not in the country. The recognition as being the #1 local parents website for content is especially gratifying. Our team works very hard to be a comprehensive resource for parents in the region."
NYMetroParents publishes six local magazines, Big Apple Parent, Brooklyn Parent, Queens Parent, Westchester Parent, Rockland Parent and Fairfield Parent as well as www.nymetroparents.com and www.fairfieldctparents.com. In April, Nassau Parent and Suffolk Parent will be added to the family of publications raising monthly circulation to over 400,000 copies. The company's annual Bar Bat Mitzvah Book (www.nybarbatmitzvah.com and www.ctbarbatmitzvah.com) is the comprehensive resource for planning these milestone events.
Miller further commented, "The three awards won by the Bar Bat Mitzvah Book in its first edition shows that the industry's editorial and design professionals recognize the quality of this new magazine. Our team produced a magazine that is aesthetically attractive, well written and smartly designed. Successfully launching a new magazine in these trying economic times is an accomplishment the whole Company has taken great pride in."
Below are the winning entries accompanied by judges' comments:
DESIGN Front Cover/Newsprint: Stock Photo Gold: Big Apple Parent; "Party planning"; Mayra Aguilar
Big, simple, colorful rounded images against a plain rectangular background, highlighted by an infectious smile, create a winning cover image. The bold, colorful, rounded type perfectly complements the imagery. Simple, direct, easy to read.
EDITORIAL Calendar of Events
Gold: Big Apple Parent; Michael Kirwan, editor
This calendar has it all – lots of comprehensive and well-organized listings, interesting break-out boxes and clearly identified photographs. It also promotes its calendar listing on its web sites by offering free updates delivered via e-mail to readers in a weekly newsletter. It also lets readers know that the Web site for listings is updated on a regular basis – so if nothing in the printed listings for Wednesday look good, you can go online to see if something else is now scheduled. That's great service to readers.
Profiles
Bronze: Big Apple Parent; "Nick Jonas' Battle with Diabetes"; Danielle Sullivan, writer
Using a popular teen star as a hook for readers—both parents and teens—this piece conveys the symptoms of Type 1 diabetes through engaging, relatable anecdotes that humanize the subject while educating readers about a disease that is rarely associated with teenagers.
WEBSITE Web Site Content
Gold: NY Metro Parents; Danielle Sullivan; Christine Tarulli, editors
As expected, the sites in this category are rich in content. The site is well-stocked and easy to navigate once you get over the explosion of content on the home page. NYMP shows an incredible investment of time towards building and filling the site, with resources for 35 areas of the tri-state area. The calendar is quite extensive, with descriptions of events and you can have the calendar emailed every week. Great archive of articles, searchable by word and/or category. Reader interactivity with quizzes, contests, blogs and photo submissions.
ANCILLARY PUBLICATIONS
Ancillary Cover
Silver: Westchester Parent; "Bar/Bat Mitzvah Book"; Judy Antell, editor; Jiyon Son, creative director
The charming young men on the cover invite the readers' eyes to the photo. The pair are large enough in the frame to dominate it. The gray background allows the photo and type to stand out.
Ancillary Overall Design
Gold: Westchester Parent; "Bar/Bat Mitzvah Book"; Jiyon Son, creative director
The cover of this magazine combines beautiful photography, typography and a complimentary color scheme. From there, readers won't be disappointed. Each section starts with a colored splash page that is tasteful and bright. The magazine exudes a sense of hip and fun while being useful.
Ancillary Overall Writing
Silver: Westchester Parent; "Bar/Bat Mitzvah Book"; Judy Antell, editor
While a child's Bar or Bat Mitzvah can be a very joyful time for parents, there are also a seemingly million details that go along with it, and this publication does a great job of taking much of that burden off parents. Filled with well-written, detailed articles, resource lists and plain old common sense from other parents, this is a valuable publication for families.
GENERAL EXCELLENCE
General Excellence
Bronze: Big Apple Parent; Phyllis Singer, editorial director; Judy Antell, editor-in-chief; Danielle Sullivan, managing editor; Christine Tarulli, deputy editor
Big Apple Parent offers a deep well of information, expertly packaged, to give readers thorough, valuable content. The overall look is bright, cheerful and efficient. The writing is clean, clear, upbeat and fun. Listings are brief but dense with information. Ideas are fresh and delightfully unexpected — "Real World Math Tips" explained math levels by grade and gave parents a road map to progress, for example. The magazine fulfills a critical mission as a complete resource for parents in a complicated city.
Davler Media Group Announces the Launch of 7th and 8th Local Parenting Magazines: Nassau Parent and Suffolk Parent
DAVLER MEDIA GROUP ANNOUNCES THE LAUNCH of 7th and 8th Local Parenting Magazines: Nassau Parent and Suffolk Parent
Total Metropolitan New York Monthly Circulation now more than 400K
NEW YORK, NY (January 28, 2009) NYMetroParents, Davler Media Group.s parenting division is launching two new local magazines, Nassau Parent and Suffolk Parent, beginning with an April 2009 edition and with advertising sales commencing immediately. These magazines join the Davler stable of free parenting publications covering the New York Metropolitan area including: Big Apple Parent (Circ 60,000), Queens Parent (60,000), Brooklyn Parent (53,000), Westchester Parent (60,000), Rockland Parent (30,000), and Fairfield Parent (40,000)*, for a total circulation of 400,000, plus, NYMetroParents.com database (visited monthly by 100K+ local families.)
.In a time when people are making hard choices about their finances, their children.s well-being still seems to be on the top of their list of spends and, as studies show, the last cuts parents make are in their children.s activities, classes, etc. New Yorkers continue to turn to our publications to help sort through the options.. said David Miller, president and CEO of Davler Media Group LLC.
Nassau Parent and Suffolk Parent will mirror the other Davler publications in that it will feature a calendar of area family activities, locally written articles on children.s health, education, travel, nutrition, local parenting personalities, businesses which serve parents, and directories of businesses which provide special services to parents, such as birthday parties, after school activities, health care providers. There will be nearly 1000 distribution spots throughout Long Island where parents can find the free magazines each month. Miller further comments, .As the largest and oldest publisher of regional parenting magazines we believe we are most qualified to fill the void in the Long Island market.. Parents depend on a free magazine that helps them make more informed decisions about how to spend their time and money..
In 2008, more than 1,500 advertisers appeared in Davler.s parenting magazines. With a verifiable total circulation now at 400,000 copies monthly, Davler parenting publications join the ranks of media options for regional advertisers who want to target a large market segment. .Advertisers tells us that free parenting publications are vital to reaching consumers who are making immediate purchasing plans, considering the editorial and advertising content with the same credence,. says Miller. *Circulation audited by Circulation Verification Council.
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For more information or an interview with David Miller: Jacqueline Majers Lachman 914-409-5203 jackanese@aol.com
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