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Author: Davler Media Group

by Davler Media Group
June 3, 2025
City Guide News

Reflections on SRC – Part II

The SRC conference offered plenty of high-level thinking about reinventing Broadway’s relationship with theatergoers—but it also challenged marketers to think tactically about how to execute bette

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by Davler Media Group
May 28, 2025
City Guide News

Reflections on SRC – Part I

After three days immersed in Broadway, I left inspired by creative geniuses (and they all are) and with a sharpened marketing lens. As an industry, we need to think more deeply about how to grow audie

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by Davler Media Group
March 13, 2025
City Guide News

Rethinking Tourism Strategies

The rollout of the Spring 2025 season presents a timely opportunity to discuss tourism marketing strategies for new musicals. Everyone knows tourists generate two-thirds of all Broadway sales, with po

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by Davler Media Group
March 4, 2025
City Guide News

Influence vs. Conversions: Rethinking the Tourism Marketing Funnel

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by Davler Media Group
February 21, 2025
City Guide News

20% of Broadway Tickets Sold to In-Market Tourists

Much has been written recently about tourists coming back to Broadway. Last year 30% of domestic and 40% of international tourists made their purchase decision after they arrived in NYC (source: BL de

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by Davler Media Group
February 1, 2025
City Guide News

Why Did Broadway Lose Almost a Third of a Million Theatergoers Last Year?

Welcome to the first Theater Tourism Talks for 2025. Let’s take a look back at 2024. The Broadway League’s Demographic Study revealed something concerning: while total ticket sales and per-ticket

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by Davler Media Group
January 6, 2025
City Guide News

NYC Tourism 2025: Reflections and Observations

The 2024 NYC tourism year might best be described as a time of adaptation to disruptions. The industry is learning to respond to rapid shifts in consumer behavior, a trend that began as “revenge tra

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by Davler Media Group
January 2, 2025
ArticlesPress Releases

Davler Media Acquires Concierge Sales Network

Welcomes Drew Davis as Managing Director January 2, 2025, New York, N.Y. – Davler Media Group is thrilled to announce its acquisition of Concierge Sales Network, a strategic move that expands it

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by Davler Media Group
November 12, 2024
City Guide News

November 2024: Day-of Ticket Buyers Drive Profit

For tourism marketers, the goal is for advance tickets to sell out every day. However, conversations with Broadway producers, attraction managers, and restaurateurs reveal that pre-sales are presently

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2023 Women in Tourism Event Crowd
by Davler Media Group
May 9, 2023
Press Releases

2023 Women In Tourism Award Honorees Celebrated

Nearly 300 tourism industry professionals came together to celebrate 19 honorees at Davler Media’s City Guide and American Airlines 2nd annual 2023 Women In Tourism Awards luncheon. The event was he

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About

Davler Media publishes City Guide, the go-to magazine and website for tourists and locals in NYC. In addition to City Guide, Davler Media distributes City Map, Everything to Do NYC, and ThoughtGallery.org, and also hosts events for tourism industry professionals in NYC.

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Davler Media

Founded in 2004, Davler Media Group is a fully integrated media company with the mission of “helping consumers make the best decisions on how to spend their discretionary time and money.”

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