The new title is a spin-off of popular New York Spaces, from the company behind City Guide, NYMetroParents and 8 local parenting titles.
Marketers trying to reach New York’s style- and quality-conscious LGBTQ community will have a new luxury design and lifestyle media brand (magazine & digital, events), to showcase their brands with the launch of Exuberance. The announcement was made here today by David L. Miller, Chief Executive Officer of Davler Media Group (DMG), the integrated marketing and media group behind a rich portfolio of digital channels, magazines and events, that help NY-area residents and visitors make superior choices about how to spend their time and money.
“Exuberance is an affirmation of the energy, ebullience and luxe lifestyle of New York’s always forward-looking LGBTQ community,” begins Miller. “It’s a media brand (magazine, digital, events) with a focus on the best and brightest in design and lifestyle, presented with all the attitude, joy and excitement that are signatures of the New York’s LGBTQ community. From elegant interiors, haute happenings and design-focused world travel to revealing features about the LGBTQ icons at the forefront of innovation in the world of design and beyond, Exuberance will have it all.”
“As with all our media brands, Exuberance is designed to facilitate transactions for our advertisers,” continues Miller. “It will provide a lush, energetic editorial showcase for their offerings, as well an all-important digital connection to their services. We think it’s a unique way for local and national brands to tap some of the $917 billion buying power of the LGBTQ community, in the nation’s largest and most influential marketplace.”
Set to launch in Spring 2017, Exuberance is a spin-off of Davler’s popular media brand, New York Spaces. Since its purchase by Davler in 2013, New York Spaces has been inspiring readers as a canvas for the most lavish building interiors and high-end design products to be found in the New York metro area. Whether they want to buy or build a luxury home or decorate or renovate their current space, New York Spaces provides taste-conscious New Yorkers with the visual inspiration and local resources they need to turn their ideas into an opulent reality.
Exuberance editorial will be published across multiple media platforms to reach the LGBTQ community in the New York metro area and beyond. At launch, the magazine will have an estimated circulation (controlled and selective) of 40,000. Twenty thousand will be mailed to LGBTQ community members in the New York DMA with household incomes of $200,000+; and 4,000 more issues will be available at newsstand (retail price $6.99). Approximately 16,000 will be controlled circulation to LGBTQ organizations, design showrooms and at LGBTQ social events and cultural venues.
Exuberance will be helmed by same editorial, design and business team responsible for the success of New York Spaces. This includes Jason Kontos, Editorial Director and Publisher Lisa Ben-Isvy, who was recently honored among the Top Women in Media by Folio magazine.
- Essentials: A collection of the hottest, best and most intriguing products, themed to issues and seasons;
- Family Jewels: The best in everything, from wedding rings to fine watches;
- Structure: A look at what’s hot now in architecture – from environmental design to restorations;
- Psyche: Things that drive the soul and spirit of the LGBTQ community, from a new book about Tom of Finland to the lasting influence of a gay and lesbian fine artists, filmmaker or writer on our culture;
- World View: The best in LGBTQ destination tourism, with a high-end design sensibility;
- Petted: A corner for a critique our furry and feather companions, e.g. the new popularity of English Bulldogs;
- Dossier: A curated selection of the best activities upcoming in NYC, from music to museums;
- In Person: A revealing profile of an LGBTQ notable shaking up the world of design and culture;
- Runway: The word on established and emerging LGBTQ fashion designers from the Big Apple;
- Iconography: A look at an iconic, evergreen element of LGBTQ style and fashion, e.g. T. Anthony, who has created iconic leather goods for everyone for Elton John to the Duke of Windsor;
- Exuberant Example: A review of an important moment in the history of the struggle for LGBTQ equality, e.g. The Stonewall In gets landmark status.
According to Miller, Exuberance’s launch comes at a fortuitous time, for society and savvy marketers. “Americans, especially millennials, are increasingly supportive of their LGBTQ brethren,” begins Miller. “Seventy-five percent of millennials support marriage equality and 54% of all consumers say they would choose an equality-focused brand over a competitor. And nearly 80% of LGBTQ adults say they would pay a premium, or switch, to support a brand that supports their rights.”
“If brands want a slice of this fast-growing marketplace, they need to make sincere and honest entrees into it, with distinctive messages and in the kind of media, like Exuberance, that both speak the language and value their cause.”
Check out the NEW YORK POST Article!