Davler Media Group (DMG), the integrated marketing group behind a rich portfolio of digital, print and events media targeting New York area parents and visitors, acquired Mommybites, a fast growing digital and social community for quality parenting resources, support and education. The announcement was made by David L. Miller, Chief Executive Officer of Davler Media Group.
Founded in 2006 as a grassroots event company for Manhattan moms by Laura Deutsch, Mommybites has grown to become one of the largest social educational communities for moms in New York and beyond. In 2009, Deutsch partnered with Heather Ouida to expand the reach of Mommybites with a new website and social media arms to promote its popular offerings including its tele-classes, webinars, radio shows, videos and blogs which are now sponsored by leading advertisers including Motts, Britax, Happy Family, Buy Buy Baby, Lansinoh, The Honest Company and Babies R Us. Mommybites’ novel mom-generated Nanny Board lists over 100 new full and part-time nannies monthly looking for work, all with built in references from the families who have previously employed them. Other offerings include free online parenting classes and podcasts, a weekly newsletter, and a library containing hundreds of parenting articles from experts, plus more. The company also hosts numerous live events, in New York and with its affiliate in Boston, where hundreds of parents can have access to experts and resources and a supporting community of other moms and dads facing the challenges and joys of raising children.
“Mommybites perfectly complements and extends the resources offered by our NYMetroParents family of family friendly events, magazines and websites, including popular titles like: Big Apple Parent, Brooklyn Parent and Westchester Parent,” adds DMG’s David Miller. “With attractions like its popular tele-classes and Nanny Board, Mommybites will provide more valuable assets for our tristate areas readers, especially those with newborn to preschool aged children, as well as many more options for local and national advertisers.
“Mommybites will continue to run just as it always has,” continues Miller, “but it will have the opportunity for greater growth, via aggressive promotion through our seven regional parenting brands, email marketing, events, and more.”
“As your classic bootstrap, self-funded entrepreneurs, we’ve felt we needed a good ally to take Mommybites to the next level,” adds Mommybites Managing Director and co-founder Laura Deutsch. “We have long known David and Davler and feel they will be the best at taking our niche business model and growing it to even greater heights.”
“One of the most exciting parts about the acquisition,” says co-founder Heather Ouida, “is it helps fulfill Mommybites main mission of providing quality education, resources and support to as many moms as possible. Laura and I also feel we are leaving Mommybites in exceptional hands as our longtime friend, mom of three (including a 3 week old!) and current managing director, Rebecca Dixon, will be taking over as the head of Mommybites.”