Davler Media, the leading multiplatform media company helping New York-area parents, visitors and the LGBTQ community make better decisions on how to spend their time and money, has acquired Staten Island Parent (SIParent.com) for its NYMetroParents division. With the purchase of the 30 year-old property, NYMetroParents completes its footprint in the New York City DMA, the nation’s largest and most lucrative media and advertising market. The announcement was made here today by David L. Miller, Chief Executive Officer of Davler Media Group.
“We’ve achieved a long sought-after mission with this acquisition– to be the best multiplatform content provider that helps parents and families, and the advertisers who want to connect with them, in all five boroughs and the counties surrounding New York City,” said Miller. “If an advertiser wants to reach New York-area parents, we are the vehicle do it, on any scale, and any and every platform.”
Established in 2006 with the purchase of four local parenting magazines (Big Apple Parent, Brooklyn Parent, Queens Parent and Westchester Parent), Davler’s NYMetroParents division has steadily expanded to become the largest, multiplatform parenting resource covering NYC’s five boroughs and five surrounding counties. Its fully integrated network now includes eight regional monthly magazines and five popular digital properties including NYMetroParents.com, the newborn and toddler-focused Mommybites and event planning hub Mitzvah Market. NYMP also boasts rich social media, ecommerce, a 100,000-strong email marketing database and 20 live events each year including Long Island and Westchester Parents Day and its Celebrate and Mommybites-branded showcases. All totaled NYMetroParents’ platforms that reach over 1,000,000 tristate area families each month.
Since its founding, the circulation of NYMetroParents print properties has more than doubled, growing from 200,000 monthly to 4 million annually. Its five digital properties garner 250,000 unique visitors monthly. NYMP’s cross-platform network boasts a library of over 5,000 articles and the richest directories of services and event calendars for families. It also enables consumers, and the advertisers who want to reach them, to micro target by region and interest, from toddlers to special education to bar/bat mitzvah and party planning.
With this depth and diversification, NYMetroParents has become the marketing platform of choice for over 2,000 national and local advertisers, from major brands to small service providers trying to target New York’s 4 million households with children. Davler employs a dedicated staff of 20 sales professionals to create custom plans for advertisers to meet their goals, in the most cost-effective way. NYMetroParents employs 12 editors supplemented by an even larger team of staff and freelance writers to create its exclusive, cross-platform parenting content.
“We have had a long running relationship with the Staten Island Parent team, working to cross-sell advertising and other marketing opportunities,” continued Miller. “The majority of the S.I. Parent staff will join our team to preserve the strong identity they have fostered over three decades. We think they will be benefit from our strengths and fit seamlessly into our award-winning family of multiplatform offerings for consumers and advertisers.”
Launched in 1989 by Publisher and Editor-in-Chief Roselle Farina-Hecht, S.I. Parent filled a need for dependable, trustworthy information for parents in Staten Island. Through the years, families have come to rely on S.I. Parent to provide the tools they need to raise a happy and healthy family. As a multimedia company, its reach is widespread, spanning print, digital, social media and email marketing. The monthly magazine has a current circulation of 30,000.
Ms. Farina-Hecht will stay on with Davler as publisher.
“I have been working together with Davler over the past few years, moving towards the goal that we would be one day be acquired and merged into NYMetroParents,” said Farina-Hecht. “Staten Island has been experiencing growth in many areas, which has increased the need for the parenting community to be kept informed, updated and connected. Now that Staten Island Parent has been acquired by Davler Media, I know that we will collectively continue with the work that we began in 1989 – to be the leading parenting brand and resource serving this fast-growing borough.”
About Davler Media Group
Since its launch in 2004, Davler Media Group has specialized in creating print and digital media that help NYC-area residents and visitors make superior choices about how to spend their time and money. Our media offer targeted guides, listings, directories and award-winning editorial content that are both timely and comprehensive, serving four distinct markets: visitors, parents, the LGBTQ community and party planners. City Guide magazine and CityGuideNY.com are the largest circulation visitor media in Manhattan. NYMetroParents’ print magazines (Big Apple Parent, Brooklyn Parent, Long Island Parent – Nassau edition, Long Island Parent – Suffolk edition, Queens Parent, Rockland/Bergen Parent, Westchester Parent and Staten Island Parent), its five digital media (including NYMetroParents.com and Mommybites) and live events reach approximately 1 million parents each month. Mitzvah Market is the largest and most authoritative resource dedicated to providing invaluable information to families planning bar and bat mitzvahs through a website, magazine and four event showcases during the year. With its acquisition of Metrosource, the largest circulation LGBTQ publication serving New York City and Los Angeles, and second largest nationally, DMG has become a leading platform for targeting the buying power of the LGBTQ community. All our media brands speak to large audiences of customers — additionally or preferentially — through regular, exclusive eNewsletters. More info: www.davlermedia.com
Media Contact: Sal Cataldi, Cataldi PR, tel: 212.244.9797; email: [email protected]