Sheri Lapidus

Managing Director of Marketing

11 Years in Tourism

After 20+ years as a public relations executive for many of the country’s leading media properties, Sheri became an entrepreneur and created Mitzvah Market. After selling to Davler, she continued leading the division for 10 years. Sheri now manages the development, marketing and execution of signature City Guide events. Additionally, she supports marketing strategies for Everything To Do Facebook Groups. She and her husband like seeing Broadway shows with their kids who both live on the same block in NYC.