Tourism Digital Marketing:

Reaching in New York Tourists and Locals

Whether Digital Display, Device ID, Pre Roll Video, FB, Site Retargeting or other exacting campaigns, we’re connecting immersive experiences, museums, attractions and events to both tourists right here in the city and locals across the region. All digital campaigns are supported with continuous optimization, above average CTR’s and access to data-filled client dashboards.

Targeted Display

  • Geo Fencing /  Device ID Behavioral Targeting
  • Microproximity
  • Guaranteed CTR

Site Retargeting

Conversation Tracking

Email

Streaming TV

Pre-Roll

YouTube

Streaming Audio

Search Engine Optimization

Case Studies

Reach best targets with City Guide Media’s new Digital Marketing Services

Ad Sizes for Geotargeting Program

Mobile Ad Formats:

GIF, PNG, JPG for still images | Animated GIF for animations

 

Smartphone Static Banners: 300 x 50, 300 x 250, 320 x 50, 336 x 280, 320 x 480

Max Size: 40k – 1MB, depending on supply vendor

Tablet Static Banners: 300 x 250, 728 x 90, 160 x 600, 468 x 60, 336 x 280

Max Size: 150k – 1MB, depending on supply vendor

 

Ad Production Contact:
Heather Gambaro:  [email protected]

Other Specs

  • Creative images must be clear, recognizable, and relevant; text appearing in the ad must be legible.
  • Creatives must occupy the entire space of the image size you’ve chosen.
  • Creatives cannot appear sideways or upside down.
  • Creatives cannot be segmented, contain multiple copies of itself within the ad, or otherwise appear to be more than one ad.
  • Creatives with partially black or white backgrounds, you must add a visible border of a contrasting color to the majority background color of the ad.
  • File size must be under 150 KB or smaller (we recommend under 40 KB) – applies to first and third-party ads.
  • All creatives must open a new page on click, cannot open in the same page.
  • Animated ads are restricted to a maximum of 15 seconds of looping, after which point they must remain static.
  • Flash creatives must use the clickTAG function on the top-most layer and must have the stop(); function on the last frame of the animation. First-party backup static image is supported. Best practice is to always provide a backup static image.
  • In-banner video creatives can be in HTML5 or flash format with a 50kb max file load and a 2MB load for the secondary file.
  • There is no length limit for click to start video ads, but the video should immediately go to the landing page upon completion.
  • For auto-start video ads, there is a 15-second limit. Audio should not be heard unless initiated by a mouse-over; video should be backstopped by a static 300×250 which should click through to a landing page.
  • All in-banner video ads must include the play, pause, mute and unmute.
Download Digital Ad Specs

Targeting in Market Buyers

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