City Guide Reaches In-Market Tourists
Here are a few suggestions:
Focus Messaging on the Experience, Not the Features
In a competitive market like NYC, visitors are choosing among countless activities. Your messaging should highlight the experience’s unique benefits—how guests will feel, enjoy, and remember it—not just the features like cast, architecture, or service.
Build Relationships with Hotel Concierges
With over 1,200 concierge and guest services professionals fielding thousands of questions each day, it’s essential they know your offering inside and out. These key influencers frequently recommend activities for the day and can be powerful advocates for your brand.
Encourage Social Media Engagement
Raving fans can become your most effective promoters. When satisfied guests share their experiences on social media, it creates organic word-of-mouth marketing, inspiring their friends and followers to add your activity to their itineraries. Try to motivate guests to share.
As you look to 2025, remember that a significant portion of revenue will come from visitors deciding on activities after they arrive. This is the cash flow that drops to the bottom line because it comes in after the fixed costs are covered. By investing strategically, you can capture more day-of ticket buyers. Let us know how we can support your goals.
David Miller
Publisher
