Marketing Observations from the Spring Road Conference
The Spring Road Conference remains one of the industry’s most valuable annual disruptions — an opportunity to step back and ask whether marketing strategies are truly optimized. The presentations,
Reevaluating ROAS, Attribution and Engagement
🔴 Understanding Google and Meta’s 2026 Updates Google and Meta have both recently acknowledged, in different ways, that their highly relied upon dashboard views of advertising were incomplete. Go
2026: AI Demands Shifts in Marketing Strategies
Davler Media’s Tourism Marketing Seminar: Smart Marketing in the Age of AI made one thing clear: the way to reach tourists has changed fast—and strategies that moved tickets in the past can’t j
Actionable Insights from the Demographic Study
New Year, New Data The 2024–25 Broadway League’s Demographic Report offers useful insights that can help producers, GMs, and agencies be more efficient and strategic in deploying advertising inves
The Emperor (ROAS) has No Reliability
Last year I wrote “The Seduction of ROAS,” arguing that marketers risk over-relying on performance statistics reported by Google and Meta when allocating their advertising budgets. Algorithmic bia
The Digital Media Quandary
AKA, in the lead into a just-published article about performance marketing, states they are having many conversations about how to “prove” whether digital marketing campaigns are working. It is wi
Reflections on SRC – Part II
The SRC conference offered plenty of high-level thinking about reinventing Broadway’s relationship with theatergoers—but it also challenged marketers to think tactically about how to execute bette
Reflections on SRC – Part I
After three days immersed in Broadway, I left inspired by creative geniuses (and they all are) and with a sharpened marketing lens. As an industry, we need to think more deeply about how to grow audie
Rethinking Tourism Strategies
The rollout of the Spring 2025 season presents a timely opportunity to discuss tourism marketing strategies for new musicals. Everyone knows tourists generate two-thirds of all Broadway sales, with po
