City Guide News

For tourism marketers, the goal is for advance tickets to sell out every day. However, conversations with Broadway producers, attraction managers, and restaurateurs reveal that pre-sales are presently falling short of expectations. This reality demands adaptable marketing strategies. City Guide Reaches In-Market Tourists City Guide reaches over 7 million readers

August 2024 marked a notable loss for NYC media as WCBS News Radio 880, a long-standing institution, ceased operations. In today’s media environment, consumers have a plethora of options to access the information and knowledge they seek. Naturally, they gravitate toward platforms that align with their interests and lifestyle. As

Tourists Love Maps. We hear that again and again from concierges and tourists. The 2024 Concierge Survey reports that approximately 60% of guests who come to the concierge desk walk away with a map. Let’s explore why.   Why Maps are Still in Demand Physical maps put Manhattan in perspective

Tourists Want to Be Educated   The majority of tourists, over 80%, travel to NYC without having planned every activity on their itinerary. They arrive seeking information that will help them determine how they will create their ideal vacation. Therefore, you should approach in-market tourists with the goal to educate

Tourists arrive in NYC with dreams and aspirations – and different itinerary criteria. They have various schedules, budgets, physical limitations and of course interests. When they evaluate the quality of an experience they try to determine their emotional reward — will I be happier, smarter, awed — will this enrich

City Guide’s mission is Guiding Discoveries. Every year 10,000,000 tourists utilize our magazines, maps and digital media to decide which shows to see, museums to visit, attractions to experience, restaurants to patronize and stores to visit. We educate hotel concierges and front desk staff about you, our clients. This newsletter