Launched in 2020, City Map is an in-pocket resource that tourists can engage with at the exact moment they’re deciding what to do and see in NYC. This large, easy-to-read map includes subway lines and stations, parks, and iconic city destinations, plus call-out maps and indexes of Broadway theaters and attractions. City Map is also a pocket-sized billboard for restaurants, attractions, Broadway shows, and more. It provides a unique opportunity for tourists to see a message from an advertiser while they’re out and about. Plus, printed maps are the No. 1 resource the hospitality community uses when helping visitors figure out how to spend their time in the city.