Rethinking Tourism Strategies
The rollout of the Spring 2025 season presents a timely opportunity to discuss tourism marketing strategies for new musicals. Everyone knows tourists generate two-thirds of all Broadway sales, with po
20% of Broadway Tickets Sold to In-Market Tourists
Much has been written recently about tourists coming back to Broadway. Last year 30% of domestic and 40% of international tourists made their purchase decision after they arrived in NYC (source: BL de
Why Did Broadway Lose Almost a Third of a Million Theatergoers Last Year?
Welcome to the first Theater Tourism Talks for 2025. Let’s take a look back at 2024. The Broadway League’s Demographic Study revealed something concerning: while total ticket sales and per-ticket
NYC Tourism 2025: Reflections and Observations
The 2024 NYC tourism year might best be described as a time of adaptation to disruptions. The industry is learning to respond to rapid shifts in consumer behavior, a trend that began as “revenge tra
Davler Media Acquires Concierge Sales Network
Welcomes Drew Davis as Managing Director January 2, 2025, New York, N.Y. – Davler Media Group is thrilled to announce its acquisition of Concierge Sales Network, a strategic move that expands it
November 2024: Day-of Ticket Buyers Drive Profit
For tourism marketers, the goal is for advance tickets to sell out every day. However, conversations with Broadway producers, attraction managers, and restaurateurs reveal that pre-sales are presently
September 2024: It’s the Mix That Matters
August 2024 marked a notable loss for NYC media as WCBS News Radio 880, a long-standing institution, ceased operations. In today’s media environment, consumers have a plethora of options to access t
July 2024: Maps — A One of a Kind Medium
Tourists Love Maps. We hear that again and again from concierges and tourists. The 2024 Concierge Survey reports that approximately 60% of guests who come to the concierge desk walk away with a map. L
June 2024: Tourists Want to be Educated
Tourists Want to Be Educated The majority of tourists, over 80%, travel to NYC without having planned every activity on their itinerary. They arrive seeking information that will help them dete
