The Emperor (ROAS) has No Reliability
Last year I wrote “The Seduction of ROAS,” arguing that marketers risk over-relying on performance statistics reported by Google and Meta when allocating their advertising budgets. Algorithmic bia
Last year I wrote “The Seduction of ROAS,” arguing that marketers risk over-relying on performance statistics reported by Google and Meta when allocating their advertising budgets. Algorithmic bia
