Why Did Broadway Lose Almost a Third of a Million Theatergoers Last Year?
Welcome to the first Theater Tourism Talks for 2025. Let’s take a look back at 2024. The Broadway League’s Demographic Study revealed something concerning: while total ticket sales and per-ticket prices held steady year over year, the number of unique theatergoers dropped by 330,000. That’s the equivalent of losing the entire population of Orlando in just one year. This happened during a time when global spending on experiences is estimated at one trillion dollars (according