City Guide News-old

August 2024 marked a notable loss for NYC media as WCBS News Radio 880, a long-standing institution, ceased operations. In today’s media environment, consumers have a plethora of options to access the information and knowledge they seek. Naturally, they gravitate toward platforms that align with their interests and lifestyle. As a result, few broad market platforms exist and marketers need to cobble together a mix of outlets to effectively reach their desired audience to drive

Tourists Love Maps. We hear that again and again from concierges and tourists. The 2024 Concierge Survey reports that approximately 60% of guests who come to the concierge desk walk away with a map. Let’s explore why.   Why Maps are Still in Demand Physical maps put Manhattan in perspective in a way no other media can. In one single visual vehicle, out-of-towners—both first-time visitors and repeaters—get a sense of neighborhoods, locations of key destinations,

Tourists Want to Be Educated   The majority of tourists, over 80%, travel to NYC without having planned every activity on their itinerary. They arrive seeking information that will help them determine how they will create their ideal vacation. Therefore, you should approach in-market tourists with the goal to educate them on how you enhance their trip better than the plethora of alternatives.   Today’s tourists evaluate experiences more critically than ever before. They want

Tourists arrive in NYC with dreams and aspirations – and different itinerary criteria. They have various schedules, budgets, physical limitations and of course interests. When they evaluate the quality of an experience they try to determine their emotional reward — will I be happier, smarter, awed — will this enrich my life. You can envision all of the travelers in this chart who decide what show, restaurant, activity, or store to choose after they arrive

City Guide’s mission is Guiding Discoveries. Every year 10,000,000 tourists utilize our magazines, maps and digital media to decide which shows to see, museums to visit, attractions to experience, restaurants to patronize and stores to visit. We educate hotel concierges and front desk staff about you, our clients. This newsletter highlights insights about our many touch points.   Guest Services Survey Results City Guide views the 1,200 NYC concierges and front office staffs as an