Rethinking Tourism Strategies
The rollout of the Spring 2025 season presents a timely opportunity to discuss tourism marketing strategies for new musicals. Everyone knows tourists generate two-thirds of all Broadway sales, with po
20% of Broadway Tickets Sold to In-Market Tourists
Much has been written recently about tourists coming back to Broadway. Last year 30% of domestic and 40% of international tourists made their purchase decision after they arrived in NYC (source: BL de
Why Did Broadway Lose Almost a Third of a Million Theatergoers Last Year?
Welcome to the first Theater Tourism Talks for 2025. Let’s take a look back at 2024. The Broadway League’s Demographic Study revealed something concerning: while total ticket sales and per-ticket
NYC Tourism 2025: Reflections and Observations
The 2024 NYC tourism year might best be described as a time of adaptation to disruptions. The industry is learning to respond to rapid shifts in consumer behavior, a trend that began as “revenge tra
Davler Media Acquires Concierge Sales Network
Welcomes Drew Davis as Managing Director January 2, 2025, New York, N.Y. – Davler Media Group is thrilled to announce its acquisition of Concierge Sales Network, a strategic move that expands it
November 2024: Day-of Ticket Buyers Drive Profit
For tourism marketers, the goal is for advance tickets to sell out every day. However, conversations with Broadway producers, attraction managers, and restaurateurs reveal that pre-sales are presently
The Seduction of ROAS
By David L. Miller Seduction is a potent force. It lures us in with promises of ease, of certainty, of a clear-cut path to success. And in the cutthroat world of digital marketing, few things are more
2023 Women In Tourism Award Honorees Celebrated
Nearly 300 tourism industry professionals came together to celebrate 19 honorees at Davler Media’s City Guide and American Airlines 2nd annual 2023 Women In Tourism Awards luncheon. The event was he
Nyc’s Largest Tourist Guide Returns to Weekly Print Publication
New York, NY, November 15, 2021. FOR IMMEDIATE RELEASE. In tandem with the reopening of U.S. borders to international travelers, New York City sees another sure sign of tourism’s return with new pr
