20% of Broadway Tickets Sold to In-Market Tourists
Much has been written recently about tourists coming back to Broadway. Last year 30% of domestic and 40% of international tourists made their purchase decision after they arrived in NYC (source: BL de
Why Did Broadway Lose Almost a Third of a Million Theatergoers Last Year?
Welcome to the first Theater Tourism Talks for 2025. Let’s take a look back at 2024. The Broadway League’s Demographic Study revealed something concerning: while total ticket sales and per-ticket
NYC Tourism 2025: Reflections and Observations
The 2024 NYC tourism year might best be described as a time of adaptation to disruptions. The industry is learning to respond to rapid shifts in consumer behavior, a trend that began as “revenge tra
November 2024: Day-of Ticket Buyers Drive Profit
For tourism marketers, the goal is for advance tickets to sell out every day. However, conversations with Broadway producers, attraction managers, and restaurateurs reveal that pre-sales are presently
September 2024: It’s the Mix That Matters
August 2024 marked a notable loss for NYC media as WCBS News Radio 880, a long-standing institution, ceased operations. In today’s media environment, consumers have a plethora of options to access t
July 2024: Maps — A One of a Kind Medium
Tourists Love Maps. We hear that again and again from concierges and tourists. The 2024 Concierge Survey reports that approximately 60% of guests who come to the concierge desk walk away with a map. L
June 2024: Tourists Want to be Educated
Tourists Want to Be Educated The majority of tourists, over 80%, travel to NYC without having planned every activity on their itinerary. They arrive seeking information that will help them dete
May 2024: Tourists Come in Different Flavors
Tourists arrive in NYC with dreams and aspirations – and different itinerary criteria. They have various schedules, budgets, physical limitations and of course interests. When they evaluate the qual
April 2024: Happy Spring
City Guide’s mission is Guiding Discoveries. Every year 10,000,000 tourists utilize our magazines, maps and digital media to decide which shows to see, museums to visit, attractions to experience, r
